What is SEO & Why it is so Important?

Have you heard about SEO, if not then take a look it stands for Search Engine Optimization? It is the process of getting Organic Traffic from Google?

If you haven’t heard about Search Engine Optimization then have a quick view on Wikipedia to understand what is SEO.

What’s probably interesting to you as a business owner or worker is how you’ll be able to truly leverage SEO to assist drive a lot of relevant traffic, leads, sales, and ultimately revenue and profit for your business. That’s what we’ll concentrate on during this guide.

Why you should care more about SEO?

white-hat-seo

A lot of individuals search for SEO. That traffic should be extraordinarily powerful for a business not as a result of there’s heaps of traffic.

However as a result of there’s heaps of specific high-intent traffic. If you sell blue widgets would you rather get a poster?

Therefore anyone with an automobile in your space sees your ad whether they have an interest in your blue widgets or not?

Or show up on every occasion anyone within the world varieties “buys blue widgets” into a quest engine?

As you’ll see, nearly an hour of all traffic on the net starts with a Google search. And if you add along with traffic from different standard search engines (like Bing, Yahoo, and YouTube), 70.6% of all traffic originates from an enquiry engine.

search engine optimization

Google’s algorithm

The rankings of those search results area unit determined by Google’s algorithm. though Google’s algorithm remains secret, years of expertise in SEO have resulted during a pretty smart plan about the necessary factors. In our view, the factors in Google’s algorithm are often divided into 2 categories:

On-page SEO factors

The ranking of your web site is partially set by on-page factors. On-page SEO factors area unit all those stuff you can influence from inside your actual web site. These factors embrace technical aspects (e.g. the quality of your code and web site speed) and content-related aspects, just like the structure of your web site or the quality of the copy on your web site. These area units all crucial on-page SEO factors.

Off-page SEO factors

These off-page SEO factors are often rather tough to influence. The most necessary of those off-page factors is that the range and quality of links inform towards your web site.

A lot of quality relevant sites that link to your web site, the upper your position in Google is going to be. Another off-page issue is your competition about the niche of your specific business. In some niches, it’s a lot more durable to rank than in others.

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About Xavier Nunees 10 Articles
Digital Marketer

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